OOH - The Out-Of-Home industry in India is in the vicinity of Rs. 1100-1200 Crores and is growing. It is every client's dream to increase reach of their brands through innovative use of media options. There is also increasing pressure to derive better results from campaigns executed across markets. Today, to reach the DINK (Double Income - No Kids) family and a large youth audience with higher disposable incomes and propensity to spend, clients are increasingly looking at spreading their media mix. The OOH industry offers customized, interactive solutions to this audience.
In addition to conventional OOH options available such as hoardings, bus-shelters, pole kiosks, road medians, the advent of large retail formats, hypermarkets, multiplexes has further widened the options available to clients to engage with their prospects. The Company is aggressively looking to acquire marketing rights for these options and collaborate with international companies to introduce the latest development in technology thereby offering tailor-made solutions with higher levels of interaction.